How to measure marketing by sales

Most marketing reports start with likes and views, but they skip the question that matters: how much did we sell because of this campaign?

Three numbers to start with

• Customer acquisition cost: what you spend to win one new customer.
• Return on ad spend: how many riyals come back for every riyal you spend.
• Conversion rate: the share of visitors who buy.

Start with tracking

Before you launch any ad, check that Google Analytics and Tag Manager actually record purchases. Without that you are guessing.

Want a second pair of eyes on your store's numbers? Get in touch.